An objective and key performance indicator will be included in the World Triennial Plan for the 2024-2027 triennium to measure the influence and recognition of World Scouting as a global leader in non-formal education by internal and external stakeholders.

The refreshed brand is a key component of raising the profile of World Scouting towards achieving this objective, and questions about the refreshed brand will be included in surveys to National Scout Organization leadership and external stakeholders to help measure its success and impact.