A new line of branded Scouting merchandise will be available for sale for the first time on-site at the upcoming 43rd World Scout Conference. The new World Scout Badge will also be available for sale via the official World Scout Shop in August 2024, and we are working to make more branded merchandise available for sale post-Conference.
Articles in this section
- Why is the World Scouting brand being refreshed?
- What was involved in the process to refresh the brand?
- How was the refreshed brand decided upon and approved?
- What parts of the World Scouting brand are being refreshed?
- Where training and guidance is provided to National Scout Organizations about using the World Scouting brand?
- How are the new brand elements protected?
- Why was the World Scout Emblem redesigned and how will it be used?
- What is the purpose and use of the World Scouting logo?
- How should the redesigned World Scout Emblem and the new World Scouting logo be used?
- What does the new tagline "Ready for Life" represent?