The refreshed brand for World Scouting includes a modern redesign of the iconic World Scout Emblem, a reimagined logo and wordmark for World Scouting, a new tagline “Ready for Life” available in multiple languages, an expanded and more vibrant colour palette, a unique and modern typeface, and a range of secondary creative visual elements to be used across all our digital, communications and marketing channels.
The refreshed brand will be implemented across World Scouting’s communications channels and web platforms, including a redesign of the scout.org website, promotion of the refreshed brand across social media, upgrades to the organisation’s stationery package, and a new line of branded merchandise that will be available for sale at the 43rd World Scout Conference.
As part of the project, a new set of online brand guidelines, together with key downloadable brand artwork files, have also been developed and integrated into a digital solution that will act as a central repository for all brand assets. This digital solution will soon become the new home for our photo and video media library featuring AI tools that will make searching and creating content easier than ever.