World Scouting’s brand guidelines are now publicly available and accessible at brand.scout.org offering National Scout Organizations and other key stakeholders clear guidance about how to use the visual identity and tone of voice for the refreshed World Scouting brand consistently and effectively.
For now, National Scout Organizations can continue to access World Scouting’s media library of photo and video assets on the current platform at media.scout.org. However, this media library will soon be moved to the new digital solution as the new home for all our photo and video content and will introduce exciting features and AI tools that will make it easier for Member Organizations to search, access and make use of imagery, video clips, campaign assets, templates, and other types branded content easier than ever.
Additional training and workshops both online and in-person during Regional Scout events will also be offered after the 43rd World Scout Conference to National Scout Organizations to provide more guidance and training on using World Scouting’s new brand elements at the national level.