The World Scouting logo establishes a unique brand and visual identity for the organisation distinct from the World Scout Emblem as a symbol for the Scout Movement. The World Scouting logomark retains some of the key elements of the emblem with a modern and simplified look that makes it unique to the brand of World Scouting.
The name World Scouting acts as a shorthand for the World Organization of the Scout Movement and is intended to be easily identifiable by National Scout Organizations while positioning us clearly alongside partners, funders and other collaborators we work with.
The World Scouting logo leads the way across our communications, marketing, and digital applications, especially at smaller sizes and brings a modern touch to our brand's identity. There are two language versions of the logo in English and French, the two official languages of World Scouting.
In specific applications, the logomark can be used in place of the World Scouting logo, and is designed to be as versatile and creative as possible to work across multiple mediums and formats, such as for social media avatars and favicons, or small-use applications and merchandising.
To learn more and access artwork files of our new World Scouting logo, visit this section of our new brand guidelines.