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  1. World Organization of the Scout Movement
  2. World Scouting Brand
  3. Brand Refresh

Brand Refresh

  • Why is the World Scouting brand being refreshed?
  • What was involved in the process to refresh the brand?
  • How was the refreshed brand decided upon and approved?
  • What parts of the World Scouting brand are being refreshed?
  • Where training and guidance is provided to National Scout Organizations about using the World Scouting brand?
  • How are the new brand elements protected?
  • Why was the World Scout Emblem redesigned and how will it be used?
  • What is the purpose and use of the World Scouting logo?
  • Our emblem - what does it mean?
  • How should the redesigned World Scout Emblem and the new World Scouting logo be used?
  • What does the new tagline "Ready for Life" represent?
  • How will the brand refresh affect partnerships and collaborations with external organisations?
  • How will the success of the brand refresh initiative be measured over time?
  • When will newly branded merchandise be available?

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