- Why is the World Scouting brand being refreshed?
- What was involved in the process to refresh the brand?
- How was the refreshed brand decided upon and approved?
- What parts of the World Scouting brand are being refreshed?
- Where training and guidance is provided to National Scout Organizations about using the World Scouting brand?
- How are the new brand elements protected?
- Why was the World Scout Emblem redesigned and how will it be used?
- What is the purpose and use of the World Scouting logo?
- How should the redesigned World Scout Emblem and the new World Scouting logo be used?
- What does the new tagline "Ready for Life" represent?
- How will the brand refresh affect partnerships and collaborations with external organisations?
- How will the success of the brand refresh initiative be measured over time?
- When will newly branded merchandise be available?