Each element of our refreshed brand is unique and has a specific role to play. The World Scout Emblem dates back to the first Scouting expedition on Brownsea Island. Over the years the emblem has been refined and updated, but the meaning has never changed as a universal symbol for Scouts.
The fleur-de-lys is our compass and embodies our values, the stars stand for truth and knowledge, the bond is what brings us all together, and the circular rope in a central reef knot symbolises the unity of our global movement. The newly redesigned World Scout Emblem has been carefully crafted to adhere to the elements outlined in the WOSM Constitution, and to honour Scouting’s heritage, while evolving to introduce a more modern and practical design. The new emblem will ensure that this iconic mark remains relevant for future generations as our brand continues to grow and evolve, particularly in a digital world.
The redesigned World Scout Emblem will continue to be a symbol of belonging to the Scout Movement and worn worldwide by Scouts as a badge on their uniforms. The emblem is used for official, constitutional, and institutional purposes, as well as for hero moments and universal Scouting experiences that bring us together. The World Scout Badge and World Scout Flag consist solely of the World Scout Emblem, and the emblem can also be used in other applications that include World Scout event logos, World Scouting’s educational initiatives, official certificates and awards, as well as a supporting ‘watermark’ of authenticity.
To learn more and access artwork files for the redesigned World Scout Emblem, visit this section of our new brand guidelines.