The World Scout Emblem dates back to the first Scouting expedition on Brownsea Island. Over the years the badge has been refined and updated, but the symbolism has never changed as a global symbol for Scouts.
Every part of our graphic identity comes from the influence of the badge. From the geometry of the elements and their symbolism, to the stitching and physical quality produced in every badge. The Master World Scout Emblem artwork has been carefully crafted to balance a sense of heritage with practical, clean modernity. Within the symbol, each element has been refined to allow for optimal usage and physical reproduction at all sizes and channels:
- The bond: Showing the scouting family
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Fleur-de-lys: Duty to God (Scout values), Duty to country (service to others), Duty to yourself (obedience to the Scout Law), Compass middle (always shows the right path of a scout)
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Colour scheme: Canvas White represents purity and Scouting Purple represents leadership and service
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The stars: represent Truth and Knowledge. The stars 10 points represent the 10 parts of Scout law
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The encircling rope symbolises the unity of the World Scouting movement
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The reef knot is a symbol of the strength of the World Scouting movement
All of the elements within our badge have a purpose and reason for being there. The fleur-de-lys is our compass and embodies our values, the stars stand for truth and knowledge, the bond is what bring us all together and the rope symbolises the unity we have as a global family.
The World Scout Emblem is available in rasterised formats for print and digital applications. The new brand elements are protected through trademark and copyright protection which has been registered with the relevant legal authorities. Always use the artwork available. Never reproduce or adapt the Master World Scout Emblem.
You can read more about the meaning of our emblem and logo here, and download the emblem files here.