Our refreshed brand aims to inspire and motivate Scouts and National Scout Organizations to join us as we get ready to adopt a new Vision and Strategy for Scouting for the next decade to be the world’s most inspiring and inclusive youth movement creating transformative learning experiences for every young person, everywhere.
The refreshed brand also aims to better position and raise the profile of Scouting alongside our partners, with the intention to unlock new potential partnerships, create commercial opportunities, and mobilise resources to support the growth, development and impact of the Scout Movement.